best eyebrow products for natural brows

May 2, 2023

The Best Eyebrow Products for Natural Brows

I don’t know about you, but I never leave the house without doing my brows. It doesn’t matter if I’m going makeup-free, doing my everyday makeup, or going full-glam. I look more put together and feel more like myself. Because of that, I’ve collected a few brow products. I have found the best eyebrow products for natural brows, and I’m ready to share.

The History of Brows

Brows have changed quite a bit over the decades. Marilyn Monroe popularized a sultry arched brow in the 50s. Audrey Hepburn was well known for her thick, straight brows in the 60s. 70s disco was all about a thin brow and big lashes. In the 80s, Brooke Shields helped everyone embrace a natural, unmanicured brow. And we all remember the 90s pencil-thin brow which remained popular into the early 00s. Finally by 2010, the super polished Instagram brow had taken over with the help of products like the Anastasia Brow Wiz and Anastasia eyebrow pomade. By 2015 we began to transition to a more natural look and products like the Benefit Cosmetics Gimme Brow and the Glossier Boy Brow became popular. 

2020s Brow Trends

Today, we’re all about the “no-makeup makeup” and opt for a youthful, fluffy brow that frames the face. Laminations are especially great for achieving this look. Our options for eyebrows have boomed. We now have more access to services, products, formulations, colors, and techniques from professional makeup artists and aestheticians like never before. 

The 4 Best Brow Products for Natural Brows

As a licesensed aesthetician, makeup artist, and microblading/PMU artist, and CEO in the beauty industry, I’ve had the opportunity to test a lot of brow products. These are the best eyebrow products for natural brows. 


Grande Cosmetics makes some of the best brow products I’ve ever used. It is tried and true and never fails me. The GrandeBROW-FILL is my favorite brow gel that comes in four colors: 

  • Clear
  • Light
  • Medium
  • Dark

The eyebrow gel applicator is small so you can be as precise as possible. The small spoolie brush is great for getting individual hairs and the tip of your tail without getting product on your skin. The brow gel is formulated with mini fibers that add volume to the brow and peptides that condition the hair. The tinted brow gel formulations are pigmented enough that you won’t need a brow pencil or brow powder to fill them in. This brushes up the hair and fills it in, all in one step. Best of all, it lasts all day without being too stiff or crunchy. 

I love the clear brow gel for natural brow days or when I just want a little lift without color. It’s easy to touch-up and perfect for those who can never find the right color for their brows. Whether you have brunette, blonde, or red hair, you can’t go wrong with a clear gel. 

If you have sparse brows, I recommend going with a tinted gel. This removes the need for an eyebrow powder or brow pomade. It also requires less technique so you don’t have to spend 20 minutes drawing individual hair like strokes— save that for microblading. This brow product makes it easy to achieve thick brows in less than two minutes. The only thing you’ll have to decide is if your brows a more light blonde, medium brown, or dark brown. 

GrandeBROW Brow Enhancing Serum

The GrandeBROW Brow Enhancing Serum is a must have in everyone’s bathroom. It’s the best eyebrow growth serum out there, and it really works! You’ll notice a difference in just six to eight weeks, but the real results will come after four months of consistent use. This is because the eyebrow hair growth cycle is four months long. 

The brow serum uses “a blend of vitamins, antioxidants, and amino acids to promote the appearance of naturally fuller, bolder looking brows” and improve the health of the brow hair. Trust me, once you use this product, you’ll never go back. There is nothing more satisfying than having naturally great looking brows. 

GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum

This might be my favorite new product of 2023. The GrandeBROW 2-In-1 combines the eyebrow makeup of a tinted brow gel with the benefits of a brow growth serum. So while you’re saving lives at the hospital or building a real estate empire, your brows will also be busy at work getting thicker and healthier while looking their best.

The GrandeBROW 2-In-1 comes in four colors:

  • Light
  • Medium
  • Dark
  • Amber

best eyebrow products for natural brows 

brow lamination and shaping

London Brow ICE Styling Wax

London Brow is the queen of the brow lamination. I haven’t found anything better which is why I continue to import London Brow all the way from England. The things we do for good brows! 

The London Brow Ice Styling Wax is our solution to making your brow lamination last longer. It’s also a great way to get the laminated look at home without resorting to a brow styling soap. I use this styling wax when I don’t want my brows to move. You apply the product by brushing it into your eyebrows with a spoolie until they are shaped exactly how you want. That’s it. They’ll have a “firm yet soft hold for 24 hours” and stay in place until you wash your face. London Brow ICE goes on completely clear. It’s vegan, cruelty free, and free of synthetic ingredients, parabens, and fragrance. 

Great-looking, natural brows are a must for my beauty routine. It’s why I’ve dedicated my career to finding you the best eyebrow products for natural brows so you can achieve your perfect brows at home. Elysian Skin & Beauty Studio makes shopping for brow products easy. We carry Grande Cosmetics and London Brow products at our downtown Southern Pines storefront. You can always stop by during our open hours or pick up a product during your appointment. We also carry all of our brow products online for you to conveniently shop with both pickup and delivery options available. 

Elise Santoyo

Elise is a licensed Aesthetician, Microblading/PMU artist, and owner/CEO of Elysian Skin & Beauty Studio. Elise earned her Aesthetics certification from Central Carolina and is licensed in the state of North Carolina in Aesthetics Technologies. She is also certified in various facial and aesthetic modalities. 

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